“Dance to The Drop” is a non-profit video campaign that raises awareness on the true value of the night-life music industry and on the importance of all the workers involved.
The video, an emotional collection of club and festival images that speak on behalf of all the workers of the music scene is a project that joins the forces of Elephant Studio, Alma Visuals, and Vita Pictura, with the support of many filmmakers around the world. The video is directed to everyone in the scene: from artists to promoters and organizers, to labels, to booking managers, to technicians. It’s a global shout-out in the name of all the workers of the music business, a community that is often left in the shadow.