Music Music Industry

Help Needed in the Music Communities

April 29, 2020
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The music industry has crashed down in these past months, canceling festivals, concerts and other events. Which leaves record label houses and venues with canceled shows and lost budget.

Here is how you can help. Supporting websites, reading posts blogs and having a good time with our pages online. Capturing moments of society using technology.

 

But what is left for you to get? It is the infinite satisfaction of good music, gifts for fans that are send each day. The privilege to come to events and become friends with. By giving support, you are helping this brand to grow and make better strategy for future events and give you a better time to hang out. Donations are welcomed, which are not supposedly for this brand. It is for humanitarian actions and not a single dime is taken from the community. Looking forward for reaching people that would help in these hard times.

Protecting ourselves by settling at home, and wishing this to be over as soon as possible. May everyone meet each other occasionally and this brand and artists being with their supporters after these crises. Hope everyone is doing well. Do not forget you are strong enough to reach the end of the quarantine.

 

“Stay strong, we need you”

   By Elena Isjanovska Tokareva

Music Industry

Marketing Strategies and Digital World for Artists

April 27, 2020
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What one brand needs to be successful? This is a question which has a lot of answers. As one action is not the key to success, extra effort must be put in to reach the target.

Good marketing strategies can lead to profit and expansion.

Starting with revisiting the brand. By using communication to reach to the audience and targeted personas that the band needs for development. Streaming services are also important for marketing, especially for the music industry. Getting a publicist is a good idea. It reaches for the audience that are needed in a much faster way. Although this way can be the most expensive, but a good publisher knows the job.

 

Social media is the key communication tool for everyone. It is most likely to get to the goal using this kind of communication. It leaves permanent memory and long-lasting knowledge of information to users. Especially the ones who are interested in it. Tooling analytics, they are important to see where posts should be boosted.

Furthermore, everything from the above is important while working for these types of brads which need audience. As backup to grow further.

 

“A brand should give the audience what they want.”

   By Elena Isjanovska Tokareva

Music Music Industry

How to Mix Electronic Music (8 Super-Quick Steps)

April 25, 2020
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Knowing how to mix electronic Music requires an ear for musical balance above all else. You must have the ability to discern when a bass track sounds muddy or when your left and right channels lack balance, all of which comes with practice. Beyond that, however, you can benefit from certain general rules and conventions common in all aspects of electronic music mixing, from synth-pop to house music to TECHNO and everything in between. Here are 8, super quick steps to achieving a much better mix! How to Mix Electronic Music (8 Super-Quick Steps)
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1. Set all of your faders to 0db. If using a digital program like Pro Tools or Logic, these will appear as vertical volume dials. When you set them all to 0, you can play back your composition and immediately notice which tracks dominate the mix and which need additional volume.
2 Keep your kick drum track at 0db and use that as your guide for adjusting all other tracks. I recommend this technique because it gives you a standard ..

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Music News

Festivals and Big Event may not return until 2021

April 25, 2020
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The coronavirus pandemic’s impact on live music and events might be more long-lasting than initially feared.

While many festivals, including Coachella, Dekmantel’s Lente Kabinet, Primavera Sound and Kala, are choosing to postpone until August, September and October instead of outright cancelling for the year, recent warnings from experts and government officials are challenging that strategy, as RA reports.

In an April 10th interview with the New York Times Magazine, bioethicist Dr. Zeke Emanuel discussed how reinstating previous norms must be done “in stages.” “Larger gatherings—conferences, concerts, sporting events—when people say they’re going to reschedule this conference or graduation event for October 2020, I have no idea how they think that’s a plausible possibility,” he said. “I think those things will be the last to return. Realistically, we’re talking fall [September through November] 2021 at the earliest.”

Stay strong ravers…

The post Festivals and Big Event may not ret..

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Booking Agency Music

DJ Sets and Live Streaming

April 24, 2020
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Like every performer, artist and singer, the DJ’s have their own performances, concerts and sets. Productivity shown from playing with a variable set of sounds. The DJ set is always different. Every artist can have a different opinion, taste and style. Making their listeners and fans differentiated in groups.

That is what makes them special and different one from another.

It is very important for DJ’s to have live performances. Not just because it makes people come all together in one place or watch the same thing in the same time and connect with each other and memories, but developing a new network, which makes a community hold together. The importance of these events is based on the interest and love of the DJ him\herself. Also, of the desire to connect with their people and see how their work improved over time and makes people change their moods into a better place.

Now, a DJ could not be a DJ without public right? It is necessary for artists like that to have a proper relationship and do concerts and live streams often. Which means the more satisfying and enjoyable time they have, the more they give support.

At the end, it all comes to how much the artist loves their job and how they interact with people around them, making their work exposed to the publicity, not just by having live concerts,but also live streaming on social media. As, taking care of the tempo and satisfaction of their followers.

 

“ A performer is nothing without an audience”

    By Elena Isjanovska Tokareva

Music Industry

Take a tour into the World of Techno Music

April 22, 2020
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Techno music is made from electronic sounds, instruments and some vocals. It is a kind of music which could take you in another dimension. Those who understand it are managed to see that world from different perspective, which is very amusing. Given a different variety of sounds and beats, it could take you to a relaxed mood into a party mood in a second, by changing the beat. The noticeable trace is the ongoing dynamic of the music has itself.

Most people that do not know what it is like to be a DJ.

It is working on an electronic instrument, which could be recorded and rehearsed several times before it is played in front of the public. Not everything can be told instantly. An artist would correct it so many times before it gets perfect and played before their crowd.

Every DJ has its own vibe and passing a different kind of set. Which makes them more special and different from others. Now, the techno music is not just all in the beat, it is more than that, it is something that a person can feel and understand by listening and moving the body. Giving out the suppressed emotions and feeling the vibe. Making a person feel free through sounds. Isn’t that amazing?

It is something that the chemistry and the body works together, making a person feel good, and for this all it is given a credit to the DJ, doing their job. Now, how it is known that a DJ is good? Look at the crowd. How are they acting and how crowded it is? Usually the DJ’s that give a good euphoria to the people are actually passing a good feeling and good vibes to their crowd, which results in good memories from those moments. Further on, making the event something worth remembering.

     “Where words fail, music speaks.”

By Elena Isjanovska Tokareva

Booking Agency Music Industry

Have a Happy Easter Holidays with some music !

April 18, 2020
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Today’s holidays would be unfortunately held at home, because of the COVID-19. Making these precious family moments into our rooms, houses and apartments. Oh, guess we are all stuck together? In the mixture of some food, some good drink and a good atmosphere, it could be best to organize a nice time at home. Following the instructions.

If you are into House and Techno music you are in the right place.

These is so much to talk about! So, it would be recommended to keep up the good work at today’s corona virus crisis, by looking into some memories on your phones of previous parties and keeping up with the life radio on techno-agency.com. Listening to great DJ’s from all over the world. Finding the right choices and sharing with social media.

In these moments, the social media is our biggest resource of contact and communication, as the internet is our ground which we stand on. In the following days that we have to go through, we will help you keep yourself occupied in your free time. Want new friends? Here it is!

We welcome everyone who likes to listen to us. Anyone is welcomed to our family. Keep up with the news on the site for events, concerts and even live streams, since now we are incapable of being all together. Making some room for you to manage your smile on your face and home dancing into a stage. Hope we will help you maintain happy days, as that is our purpose of being here with you.

 

” Cheers to holidays and new beginnings”

By Elena Isjanovska Tokareva

 

Music Industry

Techno & House Music lovers in a relationship with COVID-19

April 15, 2020
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Is it hard to have a techno party in our homes today? This article would be highly advisable for those who want it. The biggest impact the corona-virus has is on the events and parties such as for techno, as well as every other music. Depending on how long this would last and the variety of events missed this year would be unimaginable. Most of it, it’s systematically damaged by the catastrophic event itself.

During these times, it would be highly advisable to make parties at home. Not just for fun, but for our mood and psychological being.

Keeping the serotonin in our blood rushing, at it is needed to not fall back in despair. One of the things that would be suggested is listening to music on the TV, certain internet pages, and techno-agency.com ‘s radio itself. It promotes music in the genre of techno, from really talented DJ’s coming from locations all around the world. Highly recognizable by the perfection of techno and the events shared before this catastrophic virus.

Young people, old people, it does not matter, people from all ages have are now having the opportunity to listen to something inspiring and great which many local radios would not give as a result. How today’s party people would be kept on going in their homes is another thing that this radio has its solution, not to manage the events. Here is a plan or a recipe, that would work at home in times like this:

  • Put a smooth light on in the room
  • Grab a drink, something that relaxes you
  • Turn on some music
  • Call a friend on Videocall
  • Have some nice time!

It is not so horrible to be at home during these times and to keep the party going. But just listening to our needs and making a copy of a so-called party going on in our home, is the best way to manage through these tough times. Therefor, Techno and House people are supposed to be feeling alive, even in their homes.

“Techno heals the mind and the soul.”

    By Elena Isjanovska Tokareva

Music Industry News

Creativity Ways to Engage with your Fan Base

March 30, 2020
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There are so many ways to engage with your fans that your message can often be lost amongst all the other bands trying to say something. Social media can also lull you into a familiar rhythm where you’re posting often, but not making an effort to stand out. Your online persona needs to be curated and personal for people to resonate with you. Nowadays, musicians need to find creative ways to engage with their fan bases to make sure they will hear about your releases, shows, and other news.

Here are some creative ways for you to engage with your fan base.
Run an Online Poll
Polls can be a great way to engage with your audience and get valuable feedback. Your fans want to feel like they’re connected to your creative process so having a poll to let them decide what song you should cover at your next show or what your next album cover should be could be a great way to show them you value their input. Facebook, Instagram Stories, and Twitter are all great places to run online polls and if you have an email list you can use services like Survey Monkey to send a poll to your fans.

Have an Email List
This one isn’t very creative, but I feel that a lot of bands overlook this. All you have to do is put out an email signup list by your merch and let people sign up. It’s a great way for people to opt into being your fan. You know the people who give you their emails are sincerely interested in what you’re doing.

Fan Contests
Running a contest with your fans is a fun way to generate buzz and make them feel like they’re a part of what you’re doing. You can run a submission contest, where people submit ideas and you pick the one you like the best or have your fans try to answer some question. Maybe you can start leaving clues on your Instagram, Facebook, and Twitter and the winner will get free tickets to your show. This will encourage people to follow you across multiple social media platforms as well. Using a platform like a Hive is a perfect tool to help aid in contest creation.

Incorporating gamification into the way people experience your band encourages positive behaviors and interactions and makes participating more worthwhile.

Feature your fan’s content on your social media feeds
You should repost good content you find on your fan’s pages (with credit of course) to make them feel like they’re involved in your brand. You should feature some content that is about you, like photos or videos people have taken, but also features cool things your fans are doing to give them exposure. By doing this you can turn a fan into a superfan who will be invested in seeing your popularity grow. They will be far more likely to recommend your band to other people and buy merch.

Remix Competition
This idea is a bit more involved but if you put up a good price you can really get great fan engagement and publicity. Everyone who enters a remix to the competition will probably be posting to their fans so you’ll be able to take advantage of your fan’s fanbases. You are able to upload your stems to sites like Splice if you want to open it up to the public.

Music Industry News

National Resources for Musicians During the Corona-virus

March 30, 2020
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The coronavirus pandemic has left countless members of the music community facing an uncertain future, as festivals and tours are canceled, studio sessions are called off and business travel is restricted. To help out music professionals and their loved ones navigate the crisis, Billboard compiled an extensive list of resources that we’re sharing to the Symphonic Blog as well. We’ll continue to update this list as time goes on.

National Resources for Musicians During the Coronavirus Pandemic
American Association of Independent Music
A2IM is surveying indie music companies about how the coronavirus pandemic is disrupting their businesses. The results will inform the organization’s discussions with the New York Mayor’s Office of Media and Entertainment, as well as its investigations of federal assistance programs.

American Federation of Musicians
The AFM is calling on Congress to provide immediate economic relief on behalf of musicians and other working people in the midst of the crisis, including expanded unemployment benefits and a moratorium on evictions, foreclosures and utility shut-offs. The organization has a resource page providing more information. Additionally, disabled AFM members can apply for financial aid through its longstanding Petrillo Memorial Fund.

American Guild of Musical Artists Relief Fund
Any AGMA member in good standing is invited to apply for financial assistance under the AGMA Relief Fund, which has temporarily doubled the amount of assistance available to those in need during the coronavirus pandemic.

Backline
Backline was established to connect music industry professionals and their families with mental health and wellness providers. In the wake of the coronavirus pandemic, the organization has established a virtual support group that plans to meet regularly via the Zoom app.

Blues Foundation HART Fund
The HART Fund helps underinsured or uninsured blues musicians and their families in financial need due to a range of health concerns.

COVID-19 Music Production Response Group
A Facebook group meant as an “open forum for constructive debate about the effects of COVID-19 on music production industry professionals,” according to administrators. Its nearly 4,000 members (as of March 18) are sharing news updates, suggested actions, job opportunities and other resources.

COVID-19 Mutual Aid Fund for LGBTQI+ BIPOC Folks (GoFundMe)
This more than $70,000 fund prioritizes LGBTQI+, non-binary, gender fluid and gender non-conforming people of color whose livelihoods have been affected by the coronavirus pandemic. The first round of funding closed on March 17, but organizers say they plan to continue to raise funds through mid-April.

Equal Sound Corona Relief Fund
This organization strives to break down traditional genre boundaries through events and advocacy, is inviting musicians who have lost income due to the pandemic to apply for funds. Applicants must provide proof they had a confirmed concert canceled over the coronavirus to receive the money.

Facebook Small Business Grants Program
In response to the pandemic, Facebook is offering $100 million in cash grants and ad credits for up to 30,000 eligible small businesses around the world, including music and live events businesses. More details to come (you can sign up for updates here). Facebook also has a new Business Resource Hub to help small businesses prepare for and manage disruptions like COVID-19.

Freelance Coop Emergency Fund
The Freelance Coop, which connects creative freelancers with business resources, created an emergency fund for freelancers adversely affected by the pandemic. Examples of funding usage are unexpected childcare costs due to school closures, client cancellations, and medical expenses due to the virus itself. As of March 18, the fund had $35,279 in requests and $5,299.69 raised, and is continuing to call for donations to keep up with demand.

Gospel Music Trust Fund
Individuals working in the gospel music field can submit a request for financial assistance to the Gospel Music Trust Fund, which grants funding in the event “of an emergency or major catastrophe, terminal or severe illness,” according to their website.

International Bluegrass Music Association’s BlueGrass Trust Fund
Current or former bluegrass music professionals can apply here for financial grants and loans, which are generally between $500 and $5,000. The association has also created a coronavirus-specific resource page.

Jazz Foundation of America Musicians’ Emergency Fund
This fund offers financial support, housing assistance and pro bono medical care for musicians who have made a living playing blues, jazz, and roots music.

Leveler.info
The “peer-to-peer wealth distribution” service is a tool for salaried workers to donate funds across a database of freelancers, service industry and gig economy workers who are impacted by coronavirus health and safety restrictions.

Missed Tour
Artists and bands who have been displaced from touring due to the pandemic can list their merchandise on this site to help offset lost revenue — with zero charges or fees. Apply to be added to the site here.

MusiCares
The Recording Academy and its charitable foundation MusiCares have committed $2 million in total to a COVID-19 Relief Fund, established to assist those in the music community who have been affected by the pandemic. People can donate and apply for assistance by navigating to the fund’s official web page.

Music Health Alliance
The Nashville-based Music Health Alliance provides healthcare support services to uninsured members of the music industry.

Music Maker Relief Foundation
The foundation, which provides ongoing support to American artists 55 and older who live in chronic poverty, also gives out emergency grants to artists in crisis. It is now soliciting donations to ensure the stability of vulnerable elderly musicians during the pandemic.

NOMAD Fundraiser for the Touring Crew (GoFundMe)
Touring manager Frank Fanelli is aiming to raise $20,000 for touring crew members and roadies who have lost income due to gig cancellations and postponements. Donations close at the end of March.

Pinetop Perkins Foundation’s Assistance League
PAL provides financial assistance to elderly musicians for medical and living expenses. Preference is given to blues artists, though musicians in other genres may be eligible depending on available funds.

SAG-AFTRA COVID-19 Disaster Fund
SAG-AFTRA members who are in an emergency financial crisis related to coronavirus may request assistance to cover basic expenses like rent, mortgage, utilities and medical bills. To apply to the fund, members must have paid their dues through October 2019.

Small Business Administration Economic Injury Disaster Loan Program
The Small Business Administration has designated COVID-19 as a qualifying event for economic injury disaster loans. However, you must be located in a “declared disaster area” to apply for assistance. Check if your state qualifies here.

Sound Royalties
In light of the crisis, music finance firm Sound Royalties is allocating $20 million to offer a no-cost royalty advance funding option through April 16. Songwriters, performing artists, producers and other creators with royalty income can apply for cash advances on a one-year repayment schedule, cost-free.

Sweet Relief COVID-19 Fund
Sweet Relief has established a donor-directed fund to be used specifically for musicians and music industry workers affected by the coronavirus. Funds will go towards medical expenses, lodging, clothing, food and other vital living expenses for those who get sick or lose work due to the pandemic.

Tour Support
Tour Support, a mental health nonprofit for the live music industry, is offering independent touring contractors whose tours have been postponed or cancelled one month of free online therapy through Better Help (apply here). In addition, Shading the Limelight is offering the Tour Support community two free weeks (March 17–28) of emotional wellness coaching (email shajjar@shadingthelimelight.com for an appointment). Check the Tour Support Twitter for more updates to come.

Viral Music — Because Kindness is Contagious
Independent musicians are invited to use this more than 21,000-member Facebook support group to connect with music fans. “Use this joint to post links to your merch store, online shows, Patreon, or online music lessons,” organizers write. “If you’ve had a gig canceled, post the city and your Venmo/PayPal — many of us would love to pass along our ticket refunds to you.”

AudioAssemble.com
AudioAssemble.com has put together a list of online remote opportunities for musicians that are available for U.S.-based musicians during the COVID-19 outbreak. Their financial resources page has short-term and long-term job opportunities, as well as governmental resources to help musicians generate revenue. Check out their growing list here.